MAGGIE LO

Menards required a display retrofit, and Pittsburgh Paints & Stains seized the opportunity to compete with DutchBoy for this placement. I conceived and branded the "Color Inspirations" display, ultimately securing the Menards business and obtaining the display placement.

To tackle this challenge, I was tasked with designing a logo for the display, known as COLOR INSPIRATIONS, to serve as the header. Furthermore, I collaborated with third-party engineers during the redesign of the display to ensure that chip holders, brochure pockets, and glass panels would remain within budget constraints.

Additionally, I was responsible for creating two supplementary brochures for the display: one showcasing trending colors and the other highlighting metallic chips . I also designed the graphics to be displayed above the header and behind the glass panels, as well as a side decal graphic to promote our metallic paint.

Furthermore, we established a trends power aisle where consumers would walk into from the display, featuring our paint products with informative headers and panels. The design was a collaborative effort with another team member. She handled the insert panels on the left, while I created the header boards to be placed above the products on the right.