MAGGIE LO

Glidden had the opportunity to develop an endcap featuring the Glidden Diamond interior paint at The Home Depot. This display was planned for 50 stores across the United States, as part of a 6-month test set to commence in March 2022.

In my role as the design lead, I designed an attention-grabbing display featuring 8”x8” color chips showcasing our most popular one-coat colors, all while staying true to the Glidden Diamond branding. Our primary objective was to boost Glidden Diamond paint sales and raise awareness among The Home Depot shoppers.

Through close collaboration with third-party engineers and printers, we worked diligently to create a cost-effective display that could be easily assembled and
shipped to stores.